“Many a small thing has been made large by the right kind of advertising”.
Mark Twain

Search Engine Marketing (SEM) is a broad term, where through internet marketing techniques, a website's visibility is increased within search engine result pages (SERPs).

Although SEM includes natural or organic SERPs; Search Engine Marketing primarily focus is on Paid Search, better known as Pay Per Click advertising (PPC ) campaigns.

The diagram demonstrates positioning of Organic versus Paid Search marketing with Google's SERP.

It is important to understand the different between Organic and PPC search. Organic SERP is free, VERY competitive, not as targeted and most importantly requires an extended period (3-6 months) to see benefit.

On the other hand, Paid Search (PPC) requires a fee every time someone clicks on an ad appearing in a search engine result page and visits your website. The "per click fee" is based on your marketing budget through a bid process. The higher the bid for a specific keyword and the more effective your ad, the higher your site will rank in the paid search results.

Benefits of PPC are:

• immediate return (1-2 months) with qualified leads and sales

• easily measurable results

• highly targeted ad placement

• controllable and flexible marketing costs

The Farpoint Alliance is a full service solutions provider that understands how to maximize your online marketing ROI. We strive to facilitate an effective increase, not only in your website traffic but also in quality of visitors (leads).

Our SEM solution includes complete PPC account management with reporting within selected major search engines (Google, Bing, Yahoo and Ask), Network Affiliate programs (Commission Junction, Linkshare and Pepperjam) and Banner Exchange programs.

Since SEM is an ongoing process, it requires close monitoring; performance measurement data must be analyzed and adjusted to insure continual long term results and maximizing of your marketing budget.

By controlling your "spend" through various solutions, we become a true business partner, your success is our success. We want to establish and grow a lasting relationship based on our effort and integrity.

We will succeed! You will succeed !