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| Search Marketing |
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“Success is the sum of small efforts, repeated day in and day out”.
Robert Collier
Search marketing is a broad term that encompasses aspects of a complete online marketing strategy using the search engines as its focal point. Its goal is to successfully promote websites by increasing their visibility in search engine result pages (SERPs) by practices that include:
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- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Website architecture
- Search engine registration
- Link Building
- Online content copywriting
- Video and audio broadcasting
- Website analytics
- FREE or PPC Comparison
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| DO NOT IGNORE THE FACTS.…. |
- There are over 2 million Google searches PER MINUTE
- 54% of Americans have substituted the internet for phone books
- 60% of local searches that take place on Google lead to sales
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Get New Clients |
| People purchase products or services that they are familiar or comfortable with. Having your website consistently displayed in search engines, gives a potential customer the ability to recognize and/or recall your name, brand or product.
If potential customers do not buy NOW, they will buy LATER because...
they KNOW your name.
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Increase Your Sales |
Increased website or "foot" traffic naturally leads to increased sales of your product or service. In fact, its a VERY Simple Formula MORE Exposure + MORE Traffic = INCREASED SALES $$$$
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Grow Your Business |
Search Marketing is the lowest cost of marketing for reaching your customers, at a cost of $3.65 (per thousand reached) when compared to direct mail ($487), broadcast ($23-$140) and newspaper($64),
INCREASE PROFITS by LOWERING COSTS while INCREASING SALES
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Get Found in Search Engines |
Obtain and maintain a top position in search engines (Google, Bing and Yahoo) and you impact your bottom line. Top positions in search engines account for over 65% of online revenue (about $25 billion annually).
Search marketing is "ALWAYS ON" - 24/7/365 and LOW COST allowing smaller organizations to COMPETE - not just locally but globally.
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The FarPoint Alliance offers SEARCH MARKETING SERVICES based on cutting edge technology and creative practices. Our highly experienced online marketing experts are dedicated to assisting organizations increase their business's reach and revenue.
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