Link Building Strategy
 

“An alliance is like a chain. It is not made stronger by adding weak links to it.”.
Walter Lippman

Although sometimes viewed as a subset of social marketing, Link Building, is a major aspect of an overall search engine strategy (SES), and requires its own focus.

Having a Link Building Strategy is a key factor for achieving top rankings within major search engines. There is a direct relationship with the amount of inbound links (another site linking to yours), and the importance (relevance) of your website. Also, the relevance and quality of the other site enhances your sites ranking.


Benefits of a Link Building strategy are:

  • facilitates in improved search engine rankings

  • assists in improved direct site traffic

  • enhanced overall site visibility

  • increases link popularity to other sites

  • broadens overall brand awareness

 Farpoint Alliance - SEO, SEM and Social Media Consultants

Links help to generate direct traffic, since traffic is coming into your site from another source. It is important to understand that the quality of incoming links is more important than the quantity. Quality links are those that come from highly relevant and authoritative sites with the same or similar content as your website. Search engines evaluate them more favorably than hundreds of low quality links.


Our Link Building solution includes:
  • Link Acquisition

    • The process of gaining quality links, either through buying or reciprocal agreements involves hours of research, categorizing and communication website owners.

  • Press/ Blog Relationships

    • Creating relationships through press releases, blogs and articles becomes a valuable welcomed asset to the thousands of websites seeking new content everyday.

  • Link Quality Analysis

    • It is important to have quality reciprocal links with sites that have high page rank, relevance and similar content. Understanding the quality and selection of links can drastically improve search engine position.

  • Link Baiting

    • The process of placing unique content on your site, that other sites are anxious to have. This type of content includes, but is not limited to, factoids, quizzes, survey results and humor.
Farpoint Alliance - SEO, SEM and Social Media Consultants

In summary, a link building strategy is focused on driving traffic from additional sources to your website with the absolute goal of selling the product/ services to potential customers. The process may be tedious, however, done properly, can produce significant rewards with low budgetary impact.


Farpoint Alliance - SEO, SEM and Social Media Consultants